Canton, MA – February 10, 2025 – Twenty-five years ago, The Phia Group was nothing more than a dream. No outside investors, no loans, no safety net—just $8,000, donated hand-me-down furniture and computer equipment from friends and family, and an unwavering belief that there was a better way to serve the self-funded healthcare industry. In fact, the first Phia System was built by us and family members on nights and weekends. It’s in our core - it’s what guides us every day.

From day one, The Phia Group grew the right way—one client at a time. No acquisitions, no shortcuts. Just relentless dedication to cost containment, innovation, and putting clients first. Now, a quarter-century later, we stand as an industry leader, proving that passion, grit, and a commitment to doing things the right way in order to build something extraordinary.

"This company was built on sweat, sacrifice, and a refusal to take ‘no’ for an answer," said Adam V. Russo, CEO and co-founder of The Phia Group. "We started with nothing but a vision, and today, we have revolutionized how employers and plans approach healthcare costs. Every milestone, every client, every success is a testament to the people who have helped build this company—our employees, our clients, and our partners."

Over the past 25 years, The Phia Group has transformed the landscape of healthcare cost containment. Through innovative solutions, expert legal guidance, and a relentless pursuit of excellence, we have saved employers billions of dollars while ensuring quality healthcare remains accessible.

Fittingly, The Phia Group’s twenty-five-year anniversary coincides with its recent marquee unveiling of Care Empowered Pricing, a cutting-edge Reference-Based Pricing (RBP) model providing quality care and fair pricing. As The Phia Group looks to build on its first quarter century of success and further strengthen its foothold in the self-funded space, Care Empowered Pricing promises to be a critical enhancement to the company’s industry-leading ecosystem of cost containment services, which include ICE, Subrogation & Recovery, PACE, and Phia Unwrapped.

“It’s hard to believe that The Phia Group is 25 years old,” Chief Legal Officer Ron E. Peck remarked. “In that time, we’ve seen groundbreaking laws, regulations, and case precedent.  We’ve witnessed the rise and fall of innovative approaches and technologies.  Things that we thought might shape the future are already in the rearview mirror.  In all of that time, so much has changed – but one thing has been constant.  Our dedication to our clients, partners, plan sponsors, and the hard-working participants they support has remained unwavering and constant, through it all.  We never stop moving, innovating, and questioning the status quo – because every hard-working American deserves robust health benefits and affordable access to the highest quality health care.  We look forward to seeing what the next twenty-five years will bring.”

But at our core, The Phia Group is about more than business—it’s about people. Our clients are family, our employees are the heartbeat of our success, and our mission remains unchanged: to drive the industry forward, challenge the status quo, and fight for a system that works for everyone. While establishing itself as a trailblazer in the healthcare cost containment field, The Phia Group has also been annually recognized as a Top Place to Work by USA Today, including most recently in 2024, while remaining heavily invested in supporting The Boys & Girls Club of Metro South among other community engagement initiatives.

As we celebrate this incredible milestone, we look forward to the next twenty-five years of innovation, impact, and unwavering commitment to the self-funded industry. The best is yet to come.

About The Phia Group

Founded in 1999, The Phia Group is a premier provider of healthcare cost containment solutions, offering innovative legal, consulting, and technology-driven services. Dedicated to empowering plans and reducing healthcare expenses, The Phia Group continues to lead the industry with integrity and passion.

For more information, visit www.phiagroup.com.